Welcome to my obsession.
Anyone who has worked with me knows that I love nothing more than either coming up with, or witnessing the birth of, a great marketing idea. Seriously, I get the chills.
So it’s no surprise, I suppose, that I'm channeling my energy and experience into a unique and entrepreneurial endeavor like Ideasicle, where ideas are all we do.
Right now I am the CEO of Ideasicle as well as a Forbes Contributor. But for over 20 formative years before that I criss-crossed the country experiencing the best agencies in the world. I learned as a pup from the creative greats, David Lubars and David Baldwin, at Leonard/Monahan in Providence.
I've witnessed the magic of Goodby Silverstein in San Francisco. I was immersed in the culture of unabashed creativity and attitude of Wieden & Kennedyin Portland, OR. I’ve seen ghosts in the old "mansion" of Mullen in Wenham. I felt the power of an agency startup with Boathouse in Needham. And I won over $1 billion in new business as head of business development at Arnold in Boston.
What I didn't realize at the time was that I was working with who would one day become my elite team of Ideasicle Experts.
When I'm not Ideasicling.
When I’m not managing client-business at Ideasicle, I am a Forbes Contributer and write about creativity in modern branding, I facilitate brainstorms for clients’ internal teams, consult with ad agencies on pitching “best practices,” consult with brands to help sharpen their brand ideas, am a guest-lecturer at the College of Communication, Boston University and speak at marketing conferences around the country - e.g. American Marketing Association (Dallas), The Magnet Group, In-house Agency Forum, Worldwide Partners, Libery Mutual's In-House Agency, etc.
Below is a webinar I did for the In-house Agency Forum called, “Reality Detached: The Science of Creativity.” Loaded with tips to improve your own creativity.
Nothing more fun to me than exploring the human depths of creativity.
MY MORE INTIMATE VITALS:
College: Hamilton College
Favorite Color: Sky blue
Favorite Book: Trinity, by Leon Uris
Favorite Band: The Beatles
Favorite Movie: American Beauty
Favorite Cocktail: Martini, Plymouth gin, stirred, dry, twist
Favorite Quote: “Life is what happens to you while you’re busy making other plans.” - John Lennon
Favorite Idea: When I was doing new business at Arnold in Boston I heard that the Radioshack business was up for review and we were not invited to pitch. So I did a little research, came up with a point-of-view, and wrote a letter to Radioshack (under my boss Phil's name) that apparently struck them right between the eyes. We not only got into the pitch we ended up winning the $250,000,000 account, the largest in New England history at the time. Here's the letter framed by the client after we won - we were the "lucky 21st" agency in the mix.
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