Welcome to my obsession.

Anyone who has worked with me knows that I love nothing more than either coming up with, or witnessing the birth of, a great marketing idea. Seriously, I get the chills.

So it’s no surprise, I suppose, that I'm channeling my energy and experience into a unique and entrepreneurial endeavor like Ideasicle, where ideas are all we do.

Right now I am the CEO of Ideasicle as well as a Forbes Contributor. But for over 20 formative years before that I criss-crossed the country experiencing the best agencies in the world.  I learned as a pup from the creative greats, David Lubars and David Baldwin, at Leonard/Monahan in Providence.

I've witnessed the magic of Goodby Silverstein in San Francisco. I was immersed in the culture of unabashed creativity and attitude of Wieden & Kennedyin Portland, OR. I’ve seen ghosts in the old "mansion" of Mullen in Wenham. I felt the power of an agency startup with Boathouse in Needham. And I won over $1 billion in new business as head of business development at Arnold in Boston.

What I didn't realize at the time was that I was working with who would one day become my elite team of Ideasicle Experts.


When I'm not Ideasicling.


When I’m not managing client-business at Ideasicle, I am a Forbes Contributer and write about creativity in modern branding, I facilitate brainstorms for clients’ internal teams, consult with ad agencies on pitching “best practices,” consult with brands to help sharpen their brand ideas, am a guest-lecturer at the College of Communication, Boston University and speak at marketing conferences around the country - e.g. American Marketing Association (Dallas), The Magnet GroupIn-house Agency ForumWorldwide Partners, Libery Mutual's In-House Agency, etc.

Below is a webinar I did for the In-house Agency Forum called, “Reality Detached: The Science of Creativity.” Loaded with tips to improve your own creativity.

Nothing more fun to me than exploring the human depths of creativity.

Contact Information And Personal Stuff


ForbesCreativity In Modern Branding

FacebookIdeasicle Facebook Page 


LinkedInWill Burns

PodcastIdeasicle Podcast





Martini, Plymouth gin, stirred while thinking smooth thoughts, dry as the dust under your bed, with a twist, served up or not at all. Yellow Ideasicle glass is optional.

Martini, Plymouth gin, stirred while thinking smooth thoughts, dry as the dust under your bed, with a twist, served up or not at all. Yellow Ideasicle glass is optional.

College: Hamilton College

Major: Psychology/Economics

Favorite Color: Sky blue

Favorite Book: Trinity, by Leon Uris

Favorite Band: The Beatles

Favorite Movie: American Beauty

Favorite Cocktail: Martini, Plymouth gin, stirred, dry, twist

Favorite Quote: “Life is what happens to you while you’re busy making other plans.” - John Lennon

Favorite Idea: When I was doing new business at Arnold in Boston I heard that the Radioshack business was up for review and we were not invited to pitch. So I did a little research, came up with a point-of-view, and wrote a letter to Radioshack (under my boss Phil's name) that apparently struck them right between the eyes. We not only got into the pitch we ended up winning the $250,000,000 account, the largest in New England history at the time. Here's the letter framed by the client after we won - we were the "lucky 21st" agency in the mix. 

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