Will is the founder of Ideasicle, but he works on every assignment we get. Before Ideasicle he worked at some of the most creative advertising agencies in the country, like Goodby, Wieden, Arnold, and Mullen. Incidentally, it's at those places he met most of the Ideasicle Experts.
He is also a Forbes Contributor writing about creativity in modern branding, and consults with ad agencies on new business and with companies on their branding.
And he's got a secret passion for unique artsy martini glasses. Which is secret no more. He opened up a store selling them: Tini Grails.
You can learn more about Will on his bio page.