We’ve been called a lot of things.
By our clients, that is. Our favorites are “Secret weapon,” “The model of the future,” and “Titanium bullet.”
One of our AMD clients said the following during a presentation, “I’ve never had so much fun at work!” Another client said, “You guys are like marketing therapy.”
We admit it. Great ideas are definitely fun. But they’re fun because they can change the game for our clients. Clients like Staples, Cineplex Entertainment, The Limited, Reebok, CVS, Warner Music Group, AMD, Pete’s Wicked Ale, The New York Times, and many others. Advertising agencies like MMB, Baldwin&, Allen & Gerritsen, Juice Pharma, Peter Mayer, and others use Ideasicle to goose their new business pitches with ideas.
Here's what some of our clients had to say.
Rob Waldeck, President & CEO of Holland-Mark
"At Holland-Mark we turn to Ideasicle when we need to expand our team and our firepower for company naming engagements. Will leads his super-creative team through a strategic, thoughtful and clear process that helps us help our clients get to the right name fast."
liz doten, Manager of Private Brands Creative Services, Lowe's Companies
"Recently I took over the in-house creative reigns on the Lowe’s Home Improvement private brands, and while I have a sizable team of terrific designers, what I don’t have are big conceptual thinkers. Our hallmark brand, Kobalt Tools, needed strategy refinement, a big campaign idea and tagline. Enter Will and Ideasicle.
I have followed the progress of Ideasicle since its beginning and knew immediately that this nimble, little creative think-tank could be exactly what Kobalt needs. And boy, was I right. Yesterday we wrapped up a project with them, and we are unanimously thrilled with the results. For a very reasonable flat fee (which really helps for budget approvals) and in just a few short weeks over the holidays, we received more ideas than an agency would have delivered in easily 6 months. And for a heck of a lot less money. Not only that, but they were GREAT ideas. Like, really great. Now my internal team has the marching orders they need to execute and we couldn’t be happier. We will absolutely be engaging Will and his experts again on future projects and on our other private brands here at Lowe’s. And if you’re smart, you’ll hire them too."
Susan Gingrich, RD, Medical Nutrition Product Director, Ketovie
"We needed a great brand idea and a realistic nuts-and-bolts consumer communications plan and that's exactly what Ideasicle delivered. We feel excited and empowered that our new brand captures the value of the products we are bringing to those in need."
Adam Kline, Creative Director at Juice Pharmaceutical Advertising
Click the video to the left to hear Adam talk about his experience using Ideasicle in the new business pitch process.
Great example of Ideasicle being used to inspire an agency's own creative teams in the feverish crucible otherwise known as "the pitch."
jamie graham, creative director, constant contact in-house agency
"Will and his wallies inspired and complemented our own in-house creative teams’ efforts from strategy right through execution, and the cumulative result is a seamless collaboration of brilliant advertising. Our top management was justifiably overwhelmed."
Bill Tanner, Senior Director of Strategic Research at The Dallas Morning News
"I really appreciate Will and team's effort to rapidly absorb consumer and product information and quickly translate it into multiple, highly original ideas that are ready to show consumers."
Bridget O’Brien, VP Brand, Communications & Creative at Vistaprint’s in-house agency
“It wasn’t so much outsourcing ideas as it was importing inspiration. The Ideasicle process virtually guarantees large doses of speedy inspiration. The rest is up to us."
Marketing Manager at Epson Printers
"Epson engaged Ideasicle to come up with a unique marketing concept for our consumer retail channel. They came back with really creative and innovative ideas to achieve our program objectives - and then some! It was fast, easy, and effective; from the briefing process through to the final Ideasicle. I love the fact that we can engage with such great creative talent on a project by project basis."
Global Marketing & Customer Alliance Manager at AMD
"In the 20 years that I worked with agencies (and I worked with so many), your ideas were the ones that I thought were the most innovative and connected with people."
Managing Partner at ad agency, MMB in Boston
"Be advised: some of their ideas will make you nervous. And those are the ones you should think twice about!"