Projects and Pricing
Projects and Pricing
When it comes to ideation projects, clients tend to hire us for one of two reasons: one, they need a specific kind of idea; two, they need to solve a larger marketing problem, but do not have a specific idea in mind to solve it. We can work either way.
Here's a list of projects we've done in the past:
Mobile App Concepts & Functionality
Social Media Ideas
Advertising Campaign Platforms
Names (for companies, products, features, anything)
Short Film Concepts
Quick Hits, where we do one round of ideas to jump start your own creative process (great for ad agencies and in-house agencies - case study with Vistaprint here)
There is no other way to get access to Experts this good at these prices. That's because by being a virtual agency we have eliminated nearly all overhead (except for our corporate plane). No ridiculous rents for overly fancy-pants spaces in fancy-pants neighborhoods of fancy-pants cities. Just pure access to brilliant minds.
Sometimes one round of 10+ ideas is all a client needs. Particularly advertising agencies in a pitch or in-house agencies in a pinch, looking for some quick outside perspective on a problem. In both cases, the client just needs inspiration through a flurry of ideas. For more read this case study about Ideasicle and Vistaprint, "Jump Start Your Creative-Development Process."
For most clients, however, more than one round is essential. We believe most people (not just clients) don't know what they want until they see it. So, seeing that first round of 10+ ideas helps our clients better understand what they like and don’t like. Equipped with their feedback, we are even more dangerous the second round.
Once in a while we build in a third round or a pre-negotiated option just in case we need it. Or we need a third round with one writer, say, to develop a video treatment coming out of our first two rounds of ideas.
The pricing, then, will range depending on how we build the proposal. One round projects start at $15,000. Two round projects are $25,000. Each round takes one week. But if you can commit to more than one project over a certain period of time we will propose a volume discount.
Try approaching a traditional agency with less than $100,000 for any kind of project. They will laugh at you. Not us. We will laugh at them.
We believe in the power of our ideas to the point where we are open to revenue-sharing arrangements, too. If we can isolate the variables, and are convinced we can measure the real impact of our idea, then we’re happy to put our actual money where our virtual mouth is and come up with a revenue-sharing agreement that keeps your upfront costs down. A little more on that here.