Edward Boches

A writer by trade, Edward was the creative director at Mullen back when it was a 12 person shop. Now as Mullen/Lowe it's one of the most respected creative agencies in the country.

Today, Edward has built a speaking career (and a professorial one at Boston University) around his deep knowledge of creativity and social media.  

The author of one of the most popular blogs in the ad biz, Creativity Unbound, and co-author of the bible of advertising, "Hey Whipple, Squeeze This," we love assigning Edward to Ideasicle projects because of his unbridled energy. The guy is prolific with ideas.