We are excited to announce a new division at Ideasicle. And that is, Ideasicle: She. As the name indicates, Ideasicle: She will be solely focused on marketing ideas to women. To that end, we have recruited a team of Experts who are not just genius creative people and strategists, but are professionally potent in another way: deep expertise in female marketing. As many clients know too well, it's difficult to find women at the higher ranks of advertising creative departments. Well, imagine a whole team of them - the best of the best - pre-recruited and ready to think about your marketing problem.
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Currently, Ideasicle’s Experts, though they each have their own specialties, talents, and expertise, are considered “generalists” when it comes to Ideasicle work. I have said many times that you could choose any four of the twenty four Experts out of a hat and they would rock any assignment.
But I was approached recently by an entrepreneur who is starting an advertising agency and wants to include Ideasicle as an “ingredient” to the agency’s offering....