I recently watched a Ted Talk entitled, "The Power Of Introverts," given by Susan Cain. The talk fascinated me because her central theme was that introverts are some of the world's great thinkers, but do not fit in an otherwise extroverted world. We risk, therefore, missing out on their thinking for superficial reasons. It got me thinking about Ideasicle and our virtual model.
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Ever since I started Ideasicle in 2010 I have been fascinated by the power of virtual ideation. My theory going in was that if I could give clients access to incredibly brilliant creative Experts then we’d pile on the value. I was right, to the testament of countless past clients. But what I have come to understand is that the virtual model itself has its own power independent of the Experts plugged into it.
I can say with empirical confidence the following virtues of virtual ideation are actually true:
ONE. The removal of physical cues (meetings) seems to liberate my Experts from intimidation, stress, and other social barriers that are present with in-person meetings. TWO. The removal of what I’ll call “appointment creativity” seems to give my Experts more control over their own creative methods. They no longer are forced to create RIGHT NOW OR ELSE! They create whenever inspiration...