The VP of Marketing at a Major Retailer wanted to do an agency review with multiple agencies, but he hired Ideasicle also as a hedge, as an insurance policy against an always unpredictable agency-review process. Here’s how he came to that idea (and decision).
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We have an powerful idea for advertising agencies experiencing the horror of a new CMO on a client's business. I don't need to tell you how terrifying it can be for an agency when a new CMO comes to town. But with this idea you may be able to pre-empt the pitch with a few silver bullets.
Ever since I started Ideasicle in 2010 I have been fascinated by the power of virtual ideation. My theory going in was that if I could give clients access to incredibly brilliant creative Experts then we’d pile on the value. I was right, to the testament of countless past clients. But what I have come to understand is that the virtual model itself has its own power independent of the Experts plugged into it.