Viewing entries tagged
naming

Naming A Company Or Product Doesn't Have To Cost $100,000

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Naming A Company Or Product Doesn't Have To Cost $100,000

A client recently told me she was exploring several companies to help name a new product coming out soon. All of them estimated between $100,000-150,000 to do so. All of them except Ideasicle. We charge only $25,000 for two rounds of at least 25 names. A more robust process in many ways that cuts out the expensive fluff. Let me explain.

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And Then The Client Said, "You Unstuck Us!"

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And Then The Client Said, "You Unstuck Us!"

It's perhaps the most important project in Ideasicle's six year history, as this client's purpose is to counter violent extremism. It was a naming project and this client had outgrown their current name. I say "outgrown" because they were moving from an old model to a more flexible and innovative organization that will have a transatlantic presence. Our assignment was to rename this organization to better reflect its evolution.

It's the first of its kind to combine new media, communications, on-the-ground networks, cutting edge new research and high level policy advisory work, all countering violent extremism. It's an organization that will do what none other has: reach out to youth and compete proportionately against extremists trying to recruit. It's grassroots but focused on big ideas.

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