Ever since I started Ideasicle in 2010 I have been fascinated by the power of virtual ideation. My theory going in was that if I could give clients access to incredibly brilliant creative Experts then we’d pile on the value. I was right, to the testament of countless past clients. But what I have come to understand is that the virtual model itself has its own power independent of the Experts plugged into it.
Viewing entries tagged
Currently, Ideasicle’s Experts, though they each have their own specialties, talents, and expertise, are considered “generalists” when it comes to Ideasicle work. I have said many times that you could choose any four of the twenty four Experts out of a hat and they would rock any assignment.
But I was approached recently by an entrepreneur who is starting an advertising agency and wants to include Ideasicle as an “ingredient” to the agency’s offering....
When I started this little thing called Ideasicle five years ago this month it was with a germ of an idea, faith in the power of creativity, and the blind optimism of an entrepreneur.
It’s an idea that stripped away the normal agency requirements of, well, an agency (the building), the overhead, the salaries (except mine), even the execution of our ideas. Ideasicle would be new kind of idea generating machine that was better than crowdsourcing, nimbler than advertising agencies, and faster than freelancers.
I can say with empirical confidence the following virtues of virtual ideation are actually true:
ONE. The removal of physical cues (meetings) seems to liberate my Experts from intimidation, stress, and other social barriers that are present with in-person meetings. TWO. The removal of what I’ll call “appointment creativity” seems to give my Experts more control over their own creative methods. They no longer are forced to create RIGHT NOW OR ELSE! They create whenever inspiration...