Viewing entries tagged
ideasicle

A Word From Freshly Unveiled Ideasicle Expert, David Register

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A Word From Freshly Unveiled Ideasicle Expert, David Register

The winner of the “Who’s Poncho?” contest is MMB’s Brian Hayes! Poncho is none other than the great David Register. We are very proud to have him in our ranks. As part of his coming out party, I asked David to write something about his experience with Ideasicle and here’s what he wrote. I was blown away.

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Ideasicle Exposed On The Creative Agency Podcast

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Ideasicle Exposed On The Creative Agency Podcast

The Creative Agency Podcast: Forbes contributor and agency veteran Will Burns joins us to talk about how agencies are changing and whether the “Agency of Record” model still exists. Will discusses his experience working at big agencies like Weiden & Kennedy, Arnold, and Mullen.  He also talks about the agency he founded: Ideasicle. Ideasicle is a unique agency that sources experts for idea generation. Because they focus on ideas and not execution, Ideasicle is free from biases that most agencies are subject to.

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Expert Testimony: What Ideasicle Experts Think Of Virtual Ideation

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Expert Testimony: What Ideasicle Experts Think Of Virtual Ideation

I post a lot about Ideasicle and the benefits of virtual ideation here on this blog. But I do so from my perspective. But what about the Experts? They're the ones doing all the intellectual heavy lifting here. I wanted to know what they think of this virtual ideation process. So I asked them. I'm turning the tables with this post and disclosing their answers to that question below. What follows are captured verbatim from their emails back to me. We'll call it...expert testimony.

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Introducing Ideasicle: She

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Introducing Ideasicle: She

We are excited to announce a new division at Ideasicle. And that is, Ideasicle: She. As the name indicates, Ideasicle: She will be solely focused on marketing ideas to women. To that end, we have recruited a team of Experts who are not just genius creative people and strategists, but are professionally potent in another way: deep expertise in female marketing. As many clients know too well, it's difficult to find women at the higher ranks of advertising creative departments. Well, imagine a whole team of them - the best of the best - pre-recruited and ready to think about your marketing problem.

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And Then The Client Said, "You Unstuck Us!"

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And Then The Client Said, "You Unstuck Us!"

It's perhaps the most important project in Ideasicle's six year history, as this client's purpose is to counter violent extremism. It was a naming project and this client had outgrown their current name. I say "outgrown" because they were moving from an old model to a more flexible and innovative organization that will have a transatlantic presence. Our assignment was to rename this organization to better reflect its evolution.

It's the first of its kind to combine new media, communications, on-the-ground networks, cutting edge new research and high level policy advisory work, all countering violent extremism. It's an organization that will do what none other has: reach out to youth and compete proportionately against extremists trying to recruit. It's grassroots but focused on big ideas.

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How Are We Going To Launch This?

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How Are We Going To Launch This?

At Ideasicle, we come up with lots of different kinds of ideas - names, tag lines, promotions, app functionality, you name it. But our favorite kind of idea isn't a "kind" at all. It's so blue sky that's what we call it - "Blue Sky Ideas" - and it's when a client asks "How are we going to launch this?"

With Blue Sky projects, the client does not dictate what kind of idea, just illustrates the problem. Sure, we ask for any parameters around the project like budget and timing, but that's really it. Anything goes.

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Three Ways Ideasicle Increases The Odds Of Better Ideas

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Three Ways Ideasicle Increases The Odds Of Better Ideas

Yes, Ideasicle comes up with ideas for our clients. But the process we have pioneered - we call it "Expert Sourcing" - increases the odds of ideation success in profound ways. Whether it's the creative presentation dynamics, the exponential forces of four experts, or the two rounds of ideation, the Ideasicle model is designed to increase the odds of getting to the big idea. 

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Five Years Of Expert Sourcing: Five Insights

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Five Years Of Expert Sourcing: Five Insights

When I started this little thing called Ideasicle five years ago this month it was with a germ of an idea, faith in the power of creativity, and the blind optimism of an entrepreneur.

It’s an idea that stripped away the normal agency requirements of, well, an agency (the building), the overhead, the salaries (except mine), even the execution of our ideas. Ideasicle would be new kind of idea generating machine that was better than crowdsourcing, nimbler than advertising agencies, and faster than freelancers.

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The Picasso Principle And The Value Of Genius

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The Picasso Principle And The Value Of Genius

The famous Pablo Picasso was at a party. A woman recognized him and approached the Master. She asked, “Will you create a sketch for me?”  Picasso agreed, and, as he pulled out his sketchpad, asked her for a subject.  “A bird in a tree will do,” she responded.  So Picasso spent about a five minutes doing what Picasso does on the sketchpad. Finished, he ripped the sketch off the pad, handed it to the woman and said, “That will be $10,000.”  The woman was floored. “Ten thousand dollars! Why, it only took you five minutes...

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