A new study out of The London School of Economics and Harvard dispels the myth of the lone genius toiling away in solitude until the brilliant insight finally hits him or her. That's how we traditionally think of Edison, Darwin, Einstein and countless others. But according to this study, the creative output of these and others are more often the result of socialization of ideas, cultural connectedness, and what the researchers call "collective brains" (love that).
The study focuses on the passive effects on ideas, in general. Meaning,