The contrast with Trump and Hillary is great because the Johnson platform takes what many think is good about Democrats (socially liberal) and good about Republicans (fiscal discipline) and melds them together into one ticket. That alone may be enough to lure Millennials -- particularly the socially liberal part coupled with their general distaste for Clinton and Trump. But, as a marketer, I don't think ads like this one will be enough. There is a bigger opportunity here.
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