Viewing entries tagged
farah pandith

What I Couldn't Say In My Forbes Piece About Outside Perspective

Comment

What I Couldn't Say In My Forbes Piece About Outside Perspective

This week I wrote a piece on Forbes.com entitled, "How To Overcome Organizational 'Working Memory' And Liberate Your Creativity." In it, I describe the parallel of our own working memory and how gets in the way of our creativity to a company's collective inertia and inability to get out of its own "ways" when it comes to creativity. What I could not say - only allude to - is that Ideasicle serves this role with our clients all the time.

Comment

And Then The Client Said, "You Unstuck Us!"

Comment

And Then The Client Said, "You Unstuck Us!"

It's perhaps the most important project in Ideasicle's six year history, as this client's purpose is to counter violent extremism. It was a naming project and this client had outgrown their current name. I say "outgrown" because they were moving from an old model to a more flexible and innovative organization that will have a transatlantic presence. Our assignment was to rename this organization to better reflect its evolution.

It's the first of its kind to combine new media, communications, on-the-ground networks, cutting edge new research and high level policy advisory work, all countering violent extremism. It's an organization that will do what none other has: reach out to youth and compete proportionately against extremists trying to recruit. It's grassroots but focused on big ideas.

Comment