A true story. I often talk about how powerful virtual idea generation is using our Expert Sourcing method. But just last week we were working on a project for a major pet food brand and my point was made, times ten.
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A new study out of The London School of Economics and Harvard dispels the myth of the lone genius toiling away in solitude until the brilliant insight finally hits him or her. That's how we traditionally think of Edison, Darwin, Einstein and countless others. But according to this study, the creative output of these and others are more often the result of socialization of ideas, cultural connectedness, and what the researchers call "collective brains" (love that).
The study focuses on the passive effects on ideas, in general. Meaning,
Yes, Ideasicle comes up with ideas for our clients. But the process we have pioneered - we call it "Expert Sourcing" - increases the odds of ideation success in profound ways. Whether it's the creative presentation dynamics, the exponential forces of four experts, or the two rounds of ideation, the Ideasicle model is designed to increase the odds of getting to the big idea.
I can say with empirical confidence the following virtues of virtual ideation are actually true:
ONE. The removal of physical cues (meetings) seems to liberate my Experts from intimidation, stress, and other social barriers that are present with in-person meetings. TWO. The removal of what I’ll call “appointment creativity” seems to give my Experts more control over their own creative methods. They no longer are forced to create RIGHT NOW OR ELSE! They create whenever inspiration...