I heard this week that one of the pioneers of "non-traditional" agencies, as a category, and of crowdsourcing, specifically, is going out of business. Victors & Spoils is no more and I am of two minds about this news. Read on…
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When I started this little thing called Ideasicle five years ago this month it was with a germ of an idea, faith in the power of creativity, and the blind optimism of an entrepreneur.
It’s an idea that stripped away the normal agency requirements of, well, an agency (the building), the overhead, the salaries (except mine), even the execution of our ideas. Ideasicle would be new kind of idea generating machine that was better than crowdsourcing, nimbler than advertising agencies, and faster than freelancers.
I can say with empirical confidence the following virtues of virtual ideation are actually true:
ONE. The removal of physical cues (meetings) seems to liberate my Experts from intimidation, stress, and other social barriers that are present with in-person meetings. TWO. The removal of what I’ll call “appointment creativity” seems to give my Experts more control over their own creative methods. They no longer are forced to create RIGHT NOW OR ELSE! They create whenever inspiration...