I was explaining the Ideasicle concept to a prospect on the phone the other day—specifically, how virtual idea generation allows our Experts to be creative in the way they want to be creative—and after I was done there was a short pause. Then the woman said, “Sounds so…human.” It’s very true and got me thinking about all the ways virtual idea generation, while virtual, is still very human.
Viewing entries tagged
A client recently told me she was exploring several companies to help name a new product coming out soon. All of them estimated between $100,000-150,000 to do so. All of them except Ideasicle. We charge only $25,000 for two rounds of at least 25 names. A more robust process in many ways that cuts out the expensive fluff. Let me explain.
The winner of the “Who’s Poncho?” contest is MMB’s Brian Hayes! Poncho is none other than the great David Register. We are very proud to have him in our ranks. As part of his coming out party, I asked David to write something about his experience with Ideasicle and here’s what he wrote. I was blown away.
We recently had a terrific creative presentation to a new client. The process of reviewing 10 ideas (or 13 in this case) uncovered truths that our client didn’t even realize were there. I love it when our ideas solve a marketing problem, sure. That’s the whole point. But I also love it when our ideas help our clients learn more about themselves, who they are and who they are not.
Up to this year, Ideasicle has been deployed primarily for one-off projects. A client needs a burst of ideas for a promotion or for video concepts or go-to-market ideas for a local effort. But lately a new trend has emerged that I’d like to share: cascading projects where the results of one feeds the next.
I heard this week that one of the pioneers of "non-traditional" agencies, as a category, and of crowdsourcing, specifically, is going out of business. Victors & Spoils is no more and I am of two minds about this news. Read on…
Creativity is so intangible, so fleeting, so elusive, so delicate, so precious that it can't ever be guaranteed. All we can do is increase the odds of it happening. That's it. Here’s are three ways Ideasicle does just that.
By 2020, Accenture predicts that 43% of the entire workforce in the US will be freelance. And, given the nature of the advertising business, chances are its freelance universe will be even higher as a percentage. So now, with the talent pool growing, new kinds of order are going to be required to help freelancers and clients manage the chaos.
A true story. I often talk about how powerful virtual idea generation is using our Expert Sourcing method. But just last week we were working on a project for a major pet food brand and my point was made, times ten.
The last thing I want to do at Ideasicle is present ideas the client can't use because it's in some way naive to the nature of their business. Our virtual platform allows us to patch together exactly the right team for every single job no matter how exotic it may be. Even if that means bringing someone in from the outside for a guest appearance. We call them "anchor" experts.
David Baldwin is a famous creative director running his own shop, Baldwin&. Kat Gordon is constantly running around the country in support of her "3% Conference," which she founded. Liz Gumbinner can be seen on The Today Show, Good Morning America, PBS and other shows. How do we get these incredible people to add "Ideasicle Expert" to their list? Three things: we make no demands as to which projects they must work on, we tap into their in-between moments of their day, and we pay them well.
It's been eight years now since I started this virtual idea-generating machine we call Ideasicle. Over the years I've often been asked what an idea session is like and what I tell them is that it's like a parallel universe for ideas. I live my life in our physical reality while ideas are happening in Ideasicle's virtual reality. And that simple fact is one of the main reasons virtual idea generation is so powerful. Let me explain.
What if we could focus on a problem we are trying to solve and then "allow" ourselves to find ideas anywhere, even in the most seemingly irrelevant (i.e. "wrong") places? Like fish nets in this memorable Ted Talk by Janet Echelman.
I need great work to write about. Instead of blindly looking for great work, I thought I'd take this problem into my own hands. You know, use my blog to inspire you to create a great idea so that I can then write about your great idea on my Forbes.com blog. Here's exactly what I'm looking for. Or should I say, what I "want."
I recently watched a Ted Talk entitled, "The Power Of Introverts," given by Susan Cain. The talk fascinated me because her central theme was that introverts are some of the world's great thinkers, but do not fit in an otherwise extroverted world. We risk, therefore, missing out on their thinking for superficial reasons. It got me thinking about Ideasicle and our virtual model.
When it comes to creative outcomes, "diversity" when defined only by the color of one's skin or by one's gender is a superficial concept. The only "diversity" that matters to creativity is diversity of thought. And that kind of diversity can come from our outlook on life, our experience, and our talent.
I post a lot about Ideasicle and the benefits of virtual ideation here on this blog. But I do so from my perspective. But what about the Experts? They're the ones doing all the intellectual heavy lifting here. I wanted to know what they think of this virtual ideation process. So I asked them. I'm turning the tables with this post and disclosing their answers to that question below. What follows are captured verbatim from their emails back to me. We'll call it...expert testimony.
We wrote recently about our intention to develop vertical Ideasicle "panels" for brands to tap into in our, "Ideasicle As Ingredient," blog post. Today we launch our first such panel: Ideasicle Sport.
As the name indicates, this division of Ideasicle will be solely focused on sports-related marketing ideas. We have recruited a team of Experts who are not just genius creative people and strategists, but have an added superpower: deep expertise in sports marketing.
A new study out of The London School of Economics and Harvard dispels the myth of the lone genius toiling away in solitude until the brilliant insight finally hits him or her. That's how we traditionally think of Edison, Darwin, Einstein and countless others. But according to this study, the creative output of these and others are more often the result of socialization of ideas, cultural connectedness, and what the researchers call "collective brains" (love that).
The study focuses on the passive effects on ideas, in general. Meaning,