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creative brief

Ideasicle Prefers Green Briefs

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Ideasicle Prefers Green Briefs

As many of you know, I love to study creativity. Research studies that uncover scientific ways we can improve our creativity are like crack to me. Well, a few years ago I stumbled upon an interesting study that measured the influence of colors on our mental activities.

It was determined empirically that the color green, when presented to an unwitting subject just prior to a creative test, improved his or her creative abilities. 

Green body-slams all other colors when it comes to creativity....

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Ideas Come From Inspiration, Not Information. Just Ask Lincoln.

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Ideas Come From Inspiration, Not Information. Just Ask Lincoln.

The creative brief is a sacred document that has one singular goal, and it’s NOT to inform, though that is a secondary result. The creative brief’s singular goal is to inspire your creative team to come up with great ideas. That's it.

Think of the things in your life that have inspired you. A sermon, or a lecture from a certain professor, or a particularly fantastic musical performance. What do these things have in 

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