The VP of Marketing at a Major Retailer wanted to do an agency review with multiple agencies, but he hired Ideasicle also as a hedge, as an insurance policy against an always unpredictable agency-review process. Here’s how he came to that idea (and decision).
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The creative brief is a sacred document that has one singular goal, and it’s NOT to inform, though that is a secondary result. The creative brief’s singular goal is to inspire your creative team to come up with great ideas. That's it.
Think of the things in your life that have inspired you. A sermon, or a lecture from a certain professor, or a particularly fantastic musical performance. What do these things have in