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bridget o'brien

What I Couldn't Say In My Forbes Piece About Outside Perspective

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What I Couldn't Say In My Forbes Piece About Outside Perspective

This week I wrote a piece on Forbes.com entitled, "How To Overcome Organizational 'Working Memory' And Liberate Your Creativity." In it, I describe the parallel of our own working memory and how gets in the way of our creativity to a company's collective inertia and inability to get out of its own "ways" when it comes to creativity. What I could not say - only allude to - is that Ideasicle serves this role with our clients all the time.

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