We recently had a terrific creative presentation to a new client. The process of reviewing 10 ideas (or 13 in this case) uncovered truths that our client didn’t even realize were there. I love it when our ideas solve a marketing problem, sure. That’s the whole point. But I also love it when our ideas help our clients learn more about themselves, who they are and who they are not.
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I need great work to write about. Instead of blindly looking for great work, I thought I'd take this problem into my own hands. You know, use my blog to inspire you to create a great idea so that I can then write about your great idea on my Forbes.com blog. Here's exactly what I'm looking for. Or should I say, what I "want."
At Ideasicle, we come up with lots of different kinds of ideas - names, tag lines, promotions, app functionality, you name it. But our favorite kind of idea isn't a "kind" at all. It's so blue sky that's what we call it - "Blue Sky Ideas" - and it's when a client asks "How are we going to launch this?"
With Blue Sky projects, the client does not dictate what kind of idea, just illustrates the problem. Sure, we ask for any parameters around the project like budget and timing, but that's really it. Anything goes.
As many of you know, I love to study creativity. Research studies that uncover scientific ways we can improve our creativity are like crack to me. Well, a few years ago I stumbled upon an interesting study that measured the influence of colors on our mental activities.
It was determined empirically that the color green, when presented to an unwitting subject just prior to a creative test, improved his or her creative abilities.
Green body-slams all other colors when it comes to creativity....