The VP of Marketing at a Major Retailer wanted to do an agency review with multiple agencies, but he hired Ideasicle also as a hedge, as an insurance policy against an always unpredictable agency-review process. Here’s how he came to that idea (and decision).
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agency of record
The Creative Agency Podcast: Forbes contributor and agency veteran Will Burns joins us to talk about how agencies are changing and whether the “Agency of Record” model still exists. Will discusses his experience working at big agencies like Weiden & Kennedy, Arnold, and Mullen. He also talks about the agency he founded: Ideasicle. Ideasicle is a unique agency that sources experts for idea generation. Because they focus on ideas and not execution, Ideasicle is free from biases that most agencies are subject to.