Viewing entries tagged
agency

How About More Ideas And Less Selling?

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How About More Ideas And Less Selling?

Agencies love to blame stupid clients for bad creative presentations. The client just doesn't get it, they'll say. Or, this client wouldn't know a good idea if it hit them in the head. Or the ever-popular, the client doesn't know what they want until they see it. These defensive reactions are really just an agency's way of retaining its pride, but we have found after six years of Ideasicle ideation projects that there's an easy way to avoid these issues. And it involves numbers...

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Ideasicle Prefers Green Briefs

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Ideasicle Prefers Green Briefs

As many of you know, I love to study creativity. Research studies that uncover scientific ways we can improve our creativity are like crack to me. Well, a few years ago I stumbled upon an interesting study that measured the influence of colors on our mental activities.

It was determined empirically that the color green, when presented to an unwitting subject just prior to a creative test, improved his or her creative abilities. 

Green body-slams all other colors when it comes to creativity....

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