Creativity is so intangible, so fleeting, so elusive, so delicate, so precious that it can't ever be guaranteed. All we can do is increase the odds of it happening. That's it. Here’s are three ways Ideasicle does just that.
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I need great work to write about. Instead of blindly looking for great work, I thought I'd take this problem into my own hands. You know, use my blog to inspire you to create a great idea so that I can then write about your great idea on my Forbes.com blog. Here's exactly what I'm looking for. Or should I say, what I "want."
The Creative Agency Podcast: Forbes contributor and agency veteran Will Burns joins us to talk about how agencies are changing and whether the “Agency of Record” model still exists. Will discusses his experience working at big agencies like Weiden & Kennedy, Arnold, and Mullen. He also talks about the agency he founded: Ideasicle. Ideasicle is a unique agency that sources experts for idea generation. Because they focus on ideas and not execution, Ideasicle is free from biases that most agencies are subject to.
When it comes to creative outcomes, "diversity" when defined only by the color of one's skin or by one's gender is a superficial concept. The only "diversity" that matters to creativity is diversity of thought. And that kind of diversity can come from our outlook on life, our experience, and our talent.
According to Dr. Lenhardt, many health products designed to solve a particular health problem actually make the problem worse. Further, the manufacturers of these health products pitch "temporary relief," which in many cases is factually true, but not without long-term and detrimental (and self-serving to the companies) consequences.
Agencies love to blame stupid clients for bad creative presentations. The client just doesn't get it, they'll say. Or, this client wouldn't know a good idea if it hit them in the head. Or the ever-popular, the client doesn't know what they want until they see it. These defensive reactions are really just an agency's way of retaining its pride, but we have found after six years of Ideasicle ideation projects that there's an easy way to avoid these issues. And it involves numbers...
We are excited to announce a new division at Ideasicle. And that is, Ideasicle: She. As the name indicates, Ideasicle: She will be solely focused on marketing ideas to women. To that end, we have recruited a team of Experts who are not just genius creative people and strategists, but are professionally potent in another way: deep expertise in female marketing. As many clients know too well, it's difficult to find women at the higher ranks of advertising creative departments. Well, imagine a whole team of them - the best of the best - pre-recruited and ready to think about your marketing problem.
We wrote recently about our intention to develop vertical Ideasicle "panels" for brands to tap into in our, "Ideasicle As Ingredient," blog post. Today we launch our first such panel: Ideasicle Sport.
As the name indicates, this division of Ideasicle will be solely focused on sports-related marketing ideas. We have recruited a team of Experts who are not just genius creative people and strategists, but have an added superpower: deep expertise in sports marketing.
At Ideasicle, we come up with lots of different kinds of ideas - names, tag lines, promotions, app functionality, you name it. But our favorite kind of idea isn't a "kind" at all. It's so blue sky that's what we call it - "Blue Sky Ideas" - and it's when a client asks "How are we going to launch this?"
With Blue Sky projects, the client does not dictate what kind of idea, just illustrates the problem. Sure, we ask for any parameters around the project like budget and timing, but that's really it. Anything goes.
As many of you know, I love to study creativity. Research studies that uncover scientific ways we can improve our creativity are like crack to me. Well, a few years ago I stumbled upon an interesting study that measured the influence of colors on our mental activities.
It was determined empirically that the color green, when presented to an unwitting subject just prior to a creative test, improved his or her creative abilities.
Green body-slams all other colors when it comes to creativity....
The creative brief is a sacred document that has one singular goal, and it’s NOT to inform, though that is a secondary result. The creative brief’s singular goal is to inspire your creative team to come up with great ideas. That's it.
Think of the things in your life that have inspired you. A sermon, or a lecture from a certain professor, or a particularly fantastic musical performance. What do these things have in
Yes, Ideasicle comes up with ideas for our clients. But the process we have pioneered - we call it "Expert Sourcing" - increases the odds of ideation success in profound ways. Whether it's the creative presentation dynamics, the exponential forces of four experts, or the two rounds of ideation, the Ideasicle model is designed to increase the odds of getting to the big idea.
When I started this little thing called Ideasicle five years ago this month it was with a germ of an idea, faith in the power of creativity, and the blind optimism of an entrepreneur.
It’s an idea that stripped away the normal agency requirements of, well, an agency (the building), the overhead, the salaries (except mine), even the execution of our ideas. Ideasicle would be new kind of idea generating machine that was better than crowdsourcing, nimbler than advertising agencies, and faster than freelancers.