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TED Talk

Slow-Motion Multitasking And Ideasicle Creativity

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Slow-Motion Multitasking And Ideasicle Creativity

I watched a great TED Talks recently entitled, “A powerful way to unleash your natural creativity,” by Tim Harford. It resonated with me because he takes on this “problem” of multitasking and suggests that multitasking is not always a bad thing, but actually can serve as the lifeblood for creativity. As it happens, Ideasicle is designed to take full advantage of this effect, though we didn’t know it when we pioneered this model.

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