Ideasicle As Ingredient

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Ideasicle As Ingredient

Currently, Ideasicle’s Experts, though they each have their own specialties, talents, and expertise, are considered “generalists” when it comes to Ideasicle work. I have said many times that you could choose any four of the twenty four Experts out of a hat and they would rock any assignment.

But I was approached recently by an entrepreneur who is starting an advertising agency and wants to include Ideasicle as an “ingredient” to the agency’s offering....

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Ideasicle Puts Its Actual Money Where Its Virtual Mouth Is

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Ideasicle Puts Its Actual Money Where Its Virtual Mouth Is

We believe in the power of our ideas to the point where we are open to revenue-sharing arrangements. If we can isolate the variables and are convinced we can measure the real impact of our idea then we’re happy to put our money where our mouth is and come up with a revenue-sharing agreement that keeps your upfront costs down.

The beauty of this kind of arrangement is that our motivations are 100% aligned. If our ideas don’t work, then we don’t make as much money and you don’t pay us as much...

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The Inklings Understood The Power Of Group Creativity

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The Inklings Understood The Power Of Group Creativity

Back in the 1930s, such creative giants as J.R.R. Tolkien, C.S. Lewis, Charles Williams, and Owen Barfield (all pictured), among others, gathered in their dormitories at Oxford or in the local pub to share their writings with each other. Picture them with scotches, pipes, and transcripts and you’ve got the scene.

The idea was for each to share his ideas with the other brilliant minds to help shape the work. And Tolkien's The Lord of the Rings, Lewis's Out of the Silent Planet, and Williams's

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Five Years Of Expert Sourcing: Five Insights

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Five Years Of Expert Sourcing: Five Insights

When I started this little thing called Ideasicle five years ago this month it was with a germ of an idea, faith in the power of creativity, and the blind optimism of an entrepreneur.

It’s an idea that stripped away the normal agency requirements of, well, an agency (the building), the overhead, the salaries (except mine), even the execution of our ideas. Ideasicle would be new kind of idea generating machine that was better than crowdsourcing, nimbler than advertising agencies, and faster than freelancers.

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Three Surprising Virtues Of Virtual Ideation

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Three Surprising Virtues Of Virtual Ideation

I can say with empirical confidence the following virtues of virtual ideation are actually true:

ONE. The removal of physical cues (meetings) seems to liberate my Experts from intimidation, stress, and other social barriers that are present with in-person meetings. TWO. The removal of what I’ll call “appointment creativity” seems to give my Experts more control over their own creative methods. They no longer are forced to create RIGHT NOW OR ELSE! They create whenever inspiration... 

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The Picasso Principle And The Value Of Genius

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The Picasso Principle And The Value Of Genius

The famous Pablo Picasso was at a party. A woman recognized him and approached the Master. She asked, “Will you create a sketch for me?”  Picasso agreed, and, as he pulled out his sketchpad, asked her for a subject.  “A bird in a tree will do,” she responded.  So Picasso spent about a five minutes doing what Picasso does on the sketchpad. Finished, he ripped the sketch off the pad, handed it to the woman and said, “That will be $10,000.”  The woman was floored. “Ten thousand dollars! Why, it only took you five minutes...

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