Chris Bolton, the host of The Creative Agency Podcast, interviewed me recently for his podcast because he was intrigued with our virtual ideation model.
We talked about Ideasicle (all the way back to the beginning) and its virtues. But we also talked quite a bit about where the "agency of record" is going in the future.
Referenced is an article for Forbes I wrote called: “The Advertising ‘Agency Of Record’ Model Isn’t Dead, It’s Just Being Reinvented.” I share my thoughts behind the article and provide a vision for what agencies of the future might look like.
These articles were also mentioned in the show:
And now on with the show. Click the arrow to listen.
The Creative Agency Podcast With Will Burns