Yes, Ideasicle comes up with ideas for our clients. But the process we have pioneered - we call it "Expert Sourcing" - increases the odds of ideation success in profound ways. Let me explain.
We increase the odds by getting hired.
Not being facetious here. When clients hire us they are doing something abnormal - they are paying for ideas. Remember, most agencies don't charge for ideas, per se. Agencies make money executing their ideas, not coming up with them. Turns out, a client boldly breaking from that tradition yields a positive effect on the ideas.
When clients make the decision to hire us and pay for ideas they are looking for answers. As in, actively looking for answers. This means when we present ideas clients are not looking for what's wrong with the idea so they can send us back and help rationalize that monthly fee. No, they are looking for what's right with the ideas.
Instead of cynically leaning back in the presentation they are excitedly leaning forward.
It changes the entire presentation dynamic for the better, thereby increasing the odds of success.
Four experts increases the odds.
When we work on an assignment we do not have one or two people working on it like most agencies. We put four people on it at the same time working as a team and those added perspectives lead to exponential ideas.
Think about it. Imagine you've got a project around a retail promotion. You need a great theme or hook to get people into the store. You could give that to an agency who would assign a creative team to it (if you're lucky enough to get a traditional creative team to want to work on a promotional hook assignment). You get two people working together.
Now imagine you've got four people - a creative team AND a cultural anthropologist and a retail marketing specialist - all working together as a team. Their very different perspectives get swirled up into each other in our Expert Sourcing model. They learn from each other, inspire each other, and riff and build upon each others' ideas.
That means more and better ideas in less time. Which increases the odds of success.
Two rounds of ideation more than doubles the odds.
This is the biggie. We will sometimes do one round of ideas when there's no time for more. But we always recommend two rounds. Here's why, and it involves you.
It's human nature to not really know what you want until you see it. Doesn't make you a bad client. It makes you a human being. So we can either resist that aspect of human nature (like many agencies do) or we can play into it.
We choose the latter.
What happens in that first round of ideas - and remember we'll present about ten completely different ideas in that first round - is that our clients get to see a very wide range of thinking. And in reviewing all these ideas they learn a little more about what they like/don't like and want/don't want.
Sometimes our ideas in round one spark new ideas in our clients. We consider that a victory, too (read about an actual case with Vistaprint where that happened here).
Regardless, we leave that first-round meeting armed not only with our creative brief but the client's reactions to the ten ideas. We know what they like, what they want, and can use that valuable information in our second round of ideation.
Whether it's the dynamics of our creative presentations, the exponential forces of four experts, or the two rounds of ideation, the Ideasicle model is designed to increase the odds of getting to the big idea.