A Word From Freshly Unveiled Ideasicle Expert, David Register

Comment

A Word From Freshly Unveiled Ideasicle Expert, David Register

The winner of the “Who’s Poncho?” contest is MMB’s Brian Hayes! Poncho is none other than the great David Register. We are very proud to have him in our ranks. As part of his coming out party, I asked David to write something about his experience with Ideasicle and here’s what he wrote. I was blown away.

Comment

Multiple Ideas Tease Out Truths You Didn't Know Were There

1 Comment

Multiple Ideas Tease Out Truths You Didn't Know Were There

We recently had a terrific creative presentation to a new client. The process of reviewing 10 ideas (or 13 in this case) uncovered truths that our client didn’t even realize were there. I love it when our ideas solve a marketing problem, sure. That’s the whole point. But I also love it when our ideas help our clients learn more about themselves, who they are and who they are not.

1 Comment

The Power Of Cascading Linear Idea Projects

Comment

The Power Of Cascading Linear Idea Projects

Up to this year, Ideasicle has been deployed primarily for one-off projects. A client needs a burst of ideas for a promotion or for video concepts or go-to-market ideas for a local effort. But lately a new trend has emerged that I’d like to share: cascading projects where the results of one feeds the next.

Comment

Giving Order To The Chaos Of A Growing Freelance Universe

Comment

Giving Order To The Chaos Of A Growing Freelance Universe

By 2020, Accenture predicts that 43% of the entire workforce in the US will be freelance. And, given the nature of the advertising business, chances are its freelance universe will be even higher as a percentage. So now, with the talent pool growing, new kinds of order are going to be required to help freelancers and clients manage the chaos.

Comment

How We Get Busy, Famous Creative People To Add 'Ideasicle Expert' To Their List

Comment

How We Get Busy, Famous Creative People To Add 'Ideasicle Expert' To Their List

David Baldwin is a famous creative director running his own shop, Baldwin&. Kat Gordon is constantly running around the country in support of her "3% Conference," which she founded. Liz Gumbinner can be seen on The Today Show, Good Morning America, PBS and other shows. How do we get these incredible people to add "Ideasicle Expert" to their list? Three things: we make no demands as to which projects they must work on, we tap into their in-between moments of their day, and we pay them well.

Comment

It's Like A Parallel Universe For Ideas

Comment

It's Like A Parallel Universe For Ideas

It's been eight years now since I started this virtual idea-generating machine we call Ideasicle. Over the years I've often been asked what an idea session is like and what I tell them is that it's like a parallel universe for ideas. I live my life in our physical reality while ideas are happening in Ideasicle's virtual reality. And that simple fact is one of the main reasons virtual idea generation is so powerful. Let me explain.

Comment

This Is A Want Ad (For Creativity)

Comment

This Is A Want Ad (For Creativity)

I need great work to write about. Instead of blindly looking for great work, I thought I'd take this problem into my own hands. You know, use my blog to inspire you to create a great idea so that I can then write about your great idea on my Forbes.com blog. Here's exactly what I'm looking for. Or should I say, what I "want."

Comment

Introverts, Extroverts, Ideasicle Doesn't Care

Comment

Introverts, Extroverts, Ideasicle Doesn't Care

I recently watched a Ted Talk entitled, "The Power Of Introverts," given by Susan Cain. The talk fascinated me because her central theme was that introverts are some of the world's great thinkers, but do not fit in an otherwise extroverted world. We risk, therefore, missing out on their thinking for superficial reasons. It got me thinking about Ideasicle and our virtual model.

Comment

What If You Could Add Your Own Experts To Ideasicle's Virtual Model?

Comment

What If You Could Add Your Own Experts To Ideasicle's Virtual Model?

Ever since I started Ideasicle in 2010 I have been fascinated by the power of virtual ideation. My theory going in was that if I could give clients access to incredibly brilliant creative Experts then we’d pile on the value. I was right, to the testament of countless past clients. But what I have come to understand is that the virtual model itself has its own power independent of the Experts plugged into it.

Comment