Giving Order To The Chaos Of A Growing Freelance Universe

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Giving Order To The Chaos Of A Growing Freelance Universe

By 2020, Accenture predicts that 43% of the entire workforce in the US will be freelance. And, given the nature of the advertising business, chances are its freelance universe will be even higher as a percentage. So now, with the talent pool growing, new kinds of order are going to be required to help freelancers and clients manage the chaos.

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How We Get Busy, Famous Creative People To Add 'Ideasicle Expert' To Their List

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How We Get Busy, Famous Creative People To Add 'Ideasicle Expert' To Their List

David Baldwin is a famous creative director running his own shop, Baldwin&. Kat Gordon is constantly running around the country in support of her "3% Conference," which she founded. Liz Gumbinner can be seen on The Today Show, Good Morning America, PBS and other shows. How do we get these incredible people to add "Ideasicle Expert" to their list? Three things: we make no demands as to which projects they must work on, we tap into their in-between moments of their day, and we pay them well.

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It's Like A Parallel Universe For Ideas

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It's Like A Parallel Universe For Ideas

It's been eight years now since I started this virtual idea-generating machine we call Ideasicle. Over the years I've often been asked what an idea session is like and what I tell them is that it's like a parallel universe for ideas. I live my life in our physical reality while ideas are happening in Ideasicle's virtual reality. And that simple fact is one of the main reasons virtual idea generation is so powerful. Let me explain.

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This Is A Want Ad (For Creativity)

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This Is A Want Ad (For Creativity)

I need great work to write about. Instead of blindly looking for great work, I thought I'd take this problem into my own hands. You know, use my blog to inspire you to create a great idea so that I can then write about your great idea on my Forbes.com blog. Here's exactly what I'm looking for. Or should I say, what I "want."

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Introverts, Extroverts, Ideasicle Doesn't Care

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Introverts, Extroverts, Ideasicle Doesn't Care

I recently watched a Ted Talk entitled, "The Power Of Introverts," given by Susan Cain. The talk fascinated me because her central theme was that introverts are some of the world's great thinkers, but do not fit in an otherwise extroverted world. We risk, therefore, missing out on their thinking for superficial reasons. It got me thinking about Ideasicle and our virtual model.

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What If You Could Add Your Own Experts To Ideasicle's Virtual Model?

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What If You Could Add Your Own Experts To Ideasicle's Virtual Model?

Ever since I started Ideasicle in 2010 I have been fascinated by the power of virtual ideation. My theory going in was that if I could give clients access to incredibly brilliant creative Experts then we’d pile on the value. I was right, to the testament of countless past clients. But what I have come to understand is that the virtual model itself has its own power independent of the Experts plugged into it.

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Ideasicle Exposed On The Creative Agency Podcast

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Ideasicle Exposed On The Creative Agency Podcast

The Creative Agency Podcast: Forbes contributor and agency veteran Will Burns joins us to talk about how agencies are changing and whether the “Agency of Record” model still exists. Will discusses his experience working at big agencies like Weiden & Kennedy, Arnold, and Mullen.  He also talks about the agency he founded: Ideasicle. Ideasicle is a unique agency that sources experts for idea generation. Because they focus on ideas and not execution, Ideasicle is free from biases that most agencies are subject to.

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Diversity Of Thought A Key Ingredient Of Ideasicle

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Diversity Of Thought A Key Ingredient Of Ideasicle

When it comes to creative outcomes, "diversity" when defined only by the color of one's skin or by one's gender is a superficial concept. The only "diversity" that matters to creativity is diversity of thought. And that kind of diversity can come from our outlook on life, our experience, and our talent.

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How About More Ideas And Less Selling?

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How About More Ideas And Less Selling?

Agencies love to blame stupid clients for bad creative presentations. The client just doesn't get it, they'll say. Or, this client wouldn't know a good idea if it hit them in the head. Or the ever-popular, the client doesn't know what they want until they see it. These defensive reactions are really just an agency's way of retaining its pride, but we have found after six years of Ideasicle ideation projects that there's an easy way to avoid these issues. And it involves numbers...

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Expert Testimony: What Ideasicle Experts Think Of Virtual Ideation

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Expert Testimony: What Ideasicle Experts Think Of Virtual Ideation

I post a lot about Ideasicle and the benefits of virtual ideation here on this blog. But I do so from my perspective. But what about the Experts? They're the ones doing all the intellectual heavy lifting here. I wanted to know what they think of this virtual ideation process. So I asked them. I'm turning the tables with this post and disclosing their answers to that question below. What follows are captured verbatim from their emails back to me. We'll call it...expert testimony.

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