Slow-Motion Multitasking And Ideasicle Creativity

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Slow-Motion Multitasking And Ideasicle Creativity

I watched a great TED Talks recently entitled, “A powerful way to unleash your natural creativity,” by Tim Harford. It resonated with me because he takes on this “problem” of multitasking and suggests that multitasking is not always a bad thing, but actually can serve as the lifeblood for creativity. As it happens, Ideasicle is designed to take full advantage of this effect, though we didn’t know it when we pioneered this model.

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Here's Exactly What Happens When You Hire This Weird Little Idea Company

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Here's Exactly What Happens When You Hire This Weird Little Idea Company

Ideasicle is still a weird little idea company even though we have been coming up with ideas for our clients for nine years. But to those who don’t know us, or know us only a little, we are still this weird little company that has something to do with ideas. Well, we’re ok with being weird (we are), but wanted to provide some demystification of Ideasicle, if you will. Here’s how we do it.

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We Make Humans More Creative By Making Creativity More Human

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We Make Humans More Creative By Making Creativity More Human

I was explaining the Ideasicle concept to a prospect on the phone the other day—specifically, how virtual idea generation allows our Experts to be creative in the way they want to be creative—and after I was done there was a short pause. Then the woman said, “Sounds so…human.” It’s very true and got me thinking about all the ways virtual idea generation, while virtual, is still very human.

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Naming A Company Or Product Doesn't Have To Cost $100,000

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Naming A Company Or Product Doesn't Have To Cost $100,000

A client recently told me she was exploring several companies to help name a new product coming out soon. All of them estimated between $100,000-150,000 to do so. All of them except Ideasicle. We charge only $25,000 for two rounds of at least 25 names. A more robust process in many ways that cuts out the expensive fluff. Let me explain.

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A Word From Freshly Unveiled Ideasicle Expert, David Register

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A Word From Freshly Unveiled Ideasicle Expert, David Register

The winner of the “Who’s Poncho?” contest is MMB’s Brian Hayes! Poncho is none other than the great David Register. We are very proud to have him in our ranks. As part of his coming out party, I asked David to write something about his experience with Ideasicle and here’s what he wrote. I was blown away.

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Multiple Ideas Tease Out Truths You Didn't Know Were There

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Multiple Ideas Tease Out Truths You Didn't Know Were There

We recently had a terrific creative presentation to a new client. The process of reviewing 10 ideas (or 13 in this case) uncovered truths that our client didn’t even realize were there. I love it when our ideas solve a marketing problem, sure. That’s the whole point. But I also love it when our ideas help our clients learn more about themselves, who they are and who they are not.

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The Power Of Cascading Linear Idea Projects

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The Power Of Cascading Linear Idea Projects

Up to this year, Ideasicle has been deployed primarily for one-off projects. A client needs a burst of ideas for a promotion or for video concepts or go-to-market ideas for a local effort. But lately a new trend has emerged that I’d like to share: cascading projects where the results of one feeds the next.

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Giving Order To The Chaos Of A Growing Freelance Universe

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Giving Order To The Chaos Of A Growing Freelance Universe

By 2020, Accenture predicts that 43% of the entire workforce in the US will be freelance. And, given the nature of the advertising business, chances are its freelance universe will be even higher as a percentage. So now, with the talent pool growing, new kinds of order are going to be required to help freelancers and clients manage the chaos.

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How We Get Busy, Famous Creative People To Add 'Ideasicle Expert' To Their List

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How We Get Busy, Famous Creative People To Add 'Ideasicle Expert' To Their List

David Baldwin is a famous creative director running his own shop, Baldwin&. Kat Gordon is constantly running around the country in support of her "3% Conference," which she founded. Liz Gumbinner can be seen on The Today Show, Good Morning America, PBS and other shows. How do we get these incredible people to add "Ideasicle Expert" to their list? Three things: we make no demands as to which projects they must work on, we tap into their in-between moments of their day, and we pay them well.

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It's Like A Parallel Universe For Ideas

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It's Like A Parallel Universe For Ideas

It's been eight years now since I started this virtual idea-generating machine we call Ideasicle. Over the years I've often been asked what an idea session is like and what I tell them is that it's like a parallel universe for ideas. I live my life in our physical reality while ideas are happening in Ideasicle's virtual reality. And that simple fact is one of the main reasons virtual idea generation is so powerful. Let me explain.

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