It's expert sourcing. Not crowdsourcing.
We have assembled and virtually connected a small, award-winning team of creative Experts from tier one agencies and clients around the world to work in teams of four generating ideas around your business need. All strategically inspired and curated by a guy who pitched and won over $1 billion in billings at his last ad agency.
Unlike crowdsourcing solutions, our ideas are not sourced from the unvetted masses, but from a potent pool of now-28 creative marketing minds. Each was hand-picked by our founder, Will Burns, who worked closely with each and every one of them at some point during his 20-year advertising career at agencies like Goodby, Wieden & Kennedy, Arnold, Mullen, and others. Some even helped him win that billion dollars.
These marketing “Superfriends” are award-winning creative directors, writers, strategists, agency principals, client innovators, naming experts, PR professionals, designers, parenting experts, multi-cultural experts, digital gurus, social media experts, retail-innovation experts and more.
They work in teams of four in what we call our "Post, Build and Riff" virtual method (more on that below).
But Ideasicle is an amalgam of experience, talent, perspective and a whopping dose of zero bias. And we’re breaking all the rules to do it.