The Experts

STUNT MAN.
Stunts, events, social blitzes, this guy aims way higher than measly media relations and that's why we recruited him. A twenty-year veteran of risk-taking PR with general creative-agency experience, Stunt Man is currently the head dude of a major, award-winning PR firm. Washington D.C.

WORD.
If Cat Woman were a writer, she’d be this Expert we call Word. One of the most awarded writers in the country, Word has a quiet way. But her words speak louder than freight trains at 2:00 a.m. And have spoken for her straight to the top of that tier-one New York City agency for whom she currently works. New York City.

THE PRIEST.
We call him that because this guy is so talented he was once invited to be the master of ceremonies at a traditional Korean wedding. He’s not even Korean. He’s just a great ex-Wieden creative director with twenty years experience and with a huge, inspirational spirit. Click on his icon and get a musical surprise that he’s personally blessed. Portland, OR.

Intellectual Potency. Behind A Shroud Of Mystery.

Only a few people on earth knew Batman’s true identity. Same for Superman and Spiderman. No one cared what Robin’s was, but that’s another story. These superheroes shared a noble cause and their identities were hidden because they had deep psychological problems that they were, um, masking.

Now, the Ideasicle Experts don’t have nearly the same psychological problems (so far). But they do share a noble cause: to come up with unbridled, unbiased, revenue-generating marketing-ideas for our clients. It’s their way of preserving the American way. As such, many of our Experts wish to remain a mystery. But that doesn’t mean we can’t give you an indication of their superpowers.

Expert Sourcing Is Only As Valuable As The Experts Sourced.

There’s a quote in Malcolm Gladwell’s book, The Outliers, that claims, “The emerging picture...is that ten thousand hours of practice is required to achieve the level of mastery associated with being a world-class expert - in anything.”

Well consider this:

Roughly five years of solid 9-5 work to become an expert, at least according to Gladwell. And that’s not including working late or weekends.

Well, the average number of years for the Ideasicle Experts is seventeen. And not just anywhere. Seventeen years through places like Goodby, Wieden, Arnold, Mullen, Chiat Day, Crispin Porter Bogusky, Fallon, BBDO and countless other creative giants.

So that makes them, like, Super Outliers.

The Experts.

VISION.
That’s what made this Expert a focus of a recent Business Week article. He’s been the CMO of several major brands and brought superhuman leadership, a bold approach and, yes, vision to all three. He might even be able to see through things. We’re not sure. New York City.

THE LIGHT.
Firstly, The Light is an Ivy Leaguer with a Ph.D in cultural history. His superpower is his depth of insight and his unique ability to synthesize disparate ideas to achieve very precise, sharp, and original insights. A novelist, ghostwriter, editor, and writing coach, The Light is also a cultural strategist. Providence, RI.

QUIP.
This Expert has built a twenty-year career as one of the most prolific ideating account guys the universe has ever seen. With a long stint at Goodby Silverstein & Partners, it’s no wonder. We call him Quip because he’s also one of the funniest Experts, at least according to Will. San Francisco.

BRAN’ RAND.
After nearly twenty years as an account guy rising through the ranks of BBDO, JWT and Arnold, Bran’ Rand found his niche as an architect of the brand experience. He has almost a supernatural ability to see the potential in a brand and find ways to express it, even if that means inventing channels. Boston.

THE KERNAL.
A meticulous and talented designer by trade, we can’t help but call her The Kernal within the Ideasicle halls. A well-known creative director in the Boston area, she is that rare bird that not only has a world-class eye for details, but has a remarkable ability to think conceptually. Boston.

WILL BURNS.
We call him Will Burns because, well, that’s his name. He’s one of the few Experts who doesn’t mind anyone knowing his true identity. He pitched and won over $1 billion in billings while at Arnold. He started all this Ideasicle craziness and isn’t afraid to throw his own ideation hat into the ring. He can’t help himself. Boston.

THE SAGE.
The Sage is the sage because this guy has seen it all and won all the awards that go with it. He has been a creative director, owner of an agency, freelanced for countless agencies across the country and now is applying his creative craft in the Hollywood sphere. When he’s not posting brilliance on the Ideasicle boards, that is. Boston.

TWANG.
Here’s a creative director who directed creative at four tier-one agencies around the country, winning global awards all along the way. But his creative muscle knows no bounds. Along with having started his own agency, Twang was also in a band. He has also executive produced a Sundance hit documentary that aired on PBS. Raleigh-Durham, NC.

GRAVITY.
We have an Expert that is made up of three other-worldly ingredients: retail expertise, innovative nature and client experience. He activates all three, sometimes all at once, and is the kind of innovator that filters his ideas with exceptional sensibility and practicality. You could say he brings “gravity” to the Ideasicle sessions. Fort Worth, Texas.

MANIFESTO.
Manny, as we like to call him, is easily one of the best writers of our time. At it for over 25 years, Manifesto is the creative force behind some of America’s great brands. He has a knack for being able to write three or four paragraphs about a brand that will either bring you to your feet applauding or bring a tear to your eye. New York City.

Experience. Perspective. Talent.

One great way to explain the superpowers of the Ideasicle Experts is through the “Picasso Principle.” Check that out here.

One way to experience the superpowers of the Ideasicle Experts is to send us your most difficult marketing problem. The one that has been keeping you up at night. The one that no one else seems to be able to crack. Yes, that one. Challenge us. Click here for contact info.

VEGAS.
Vegas is a ringer who was born and raised in Sin City. Though he still scratches the felt from time to time, his true powers come from Silicon Alley, pushing the limits of what’s possible with technology for shops like McCann and Ogilvy. He sets the odds with ideas that range from mobile apps and QR codes to open API and augmented reality. New York City.

THE DIRECTOR.
This guy is the master director of the visual idea. Been sharpening this power for twenty years at various New England agencies. He’s art director and writer wrapped up into one super-amalgam of both. Awards too numerous to mention for clients too high profile to name. Boston.

WONDER WOMAN.
Here we have an award-winning creative director/writer by trade. So there’s that. But this Wonder Woman has secret skilz: she’s a well-known Moms expert. Been interviewed by Katie Couric, the TODAY Show, CBS The Early Show, and others. We’ll put her on any kind of project, but when we’re targeting Moms, she’s our woman. New York City.

THE SWEEPER.
Sometimes you need a guy with an ability to see an entire field. The Sweeper is exactly that in the world of ideas. He was Alex Bogusky's execution man at Crispin, he's run accounts at Wieden & Kennedy, he's been a marketing director for XBOX and has been a partner at one of the great emerging creative shops in the country. Santa Monica, CA.

CAPTAIN FANTASTICAL.
This guy is straight from the advertising comics. An art-director by trade, he's able to leap digital, social and traditional communications in a single bound. I'm a witness. One bound. He makes the word, "integrated," seem antiquated and his awards are cluttering up the place. But we’ve got him at Ideasicle. New York City.

Mr. CONNECTOR.
This Expert’s super powers have super powers. The power of invention. Of reinvention. He's a writer, a creative director, an innovations specialist. But his greatest power is his mastery of the social media space. He's so good at it, in fact, I bet you a buck you’ve heard of him.. Boston.

®