Well look at that. Another video podcast. This time through my friends at Forbes.

You may have seen my article on AMC’s “The Pitch” in Forbes recently. If not, check it out here. I challenged the presumption by many that the reason most agencies chose not to participate was because they were worried about revealing their “fancy pants” proprietary processes. I speculated that it was more about their fear of exposing the fact they have no secret sauces whatsoever.

So to watch the first episode of the show, which pitted Jonathan’s agency, McKinney, against WDCW, was a very interesting experience. I had so many questions.

And Jonathan, to his credit, has just as many answers.

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Click pic FOR more about Will Burns, Founder of Ideasicle, Inc., AND HOST OF THE IDEASICLE PODCAST.