1. Every Decision Affects The Odds
   

2. The art of pitching and winning is recognizing that every decision you make during the pitch process, big or small, affects the odds in some way.

   

   When you realize this fact, you can more actively compensate for shortcomings, augment strengths, and make it more and more difficult for the client to say no to your agency.
   

3. It’s About:
   

4. ➡appropriate risk-taking
   

5. ➡getting to the idea quickly
   

6. ➡inspiring creativity under wild pressure
   

7. ➡knowing when to break the pitch consultants’ rules
   

8. ➡writing and designing RFPs for a pithy skim and  for a more complete read-through
   

9. ➡reading the tea leaves
   

10. ➡using pitch theater to amplify our pitch story, not the other way around
    

11. ➡knowing how to navigate and manage pitch consultants for that influential vote
    

12. ➡crafting a well-told story in the final pitch
    

It’s never about me, or about you. It’s all about winning.