A Billion.

That’s my favorite number. It’s actually not even right. It’s more than a billion, but after a billion it’s like, whatever.

A billion is the total billings of the accounts I pitched and won at Arnold during my 7 years as EVP Director of Business Development, including Carnival Cruise, Vonage, ESPN, Volvo, Disney Stores, Walmart, RadioShack, and many more.

I love the hunt, I love to win, and I’d love to help your agency win the next one.

The Nature Of Pitching Has Become Second Nature.

I’ve worked at some of the best agencies in the world - Goodby, Wieden, Arnold, Mullen - and pitched with, and learned from, some of the all-time greats - Jeff Goodby, Dan Wieden, Jon Steel, George Rogers, Fran Kelly, Tom Monahan, Pete Favat, Pam Hamlin, Jim Riswold, Robert Wong, Ed Eskandarian, David Baldwin, David Lubars, Ron Lawner, Ted Nelson, Matt Ryan, Roger Baldacci, Gary Leopold, Neela Pal, Russell Davies, Joe Grimaldi, Andrew Benett, and many more.

There is no magic bullet, of course, but it was by working with the best that I could form my own world view on agency pitching.

I Can Help You Increase The Odds.

Every decision the pitch team makes, big and small, contributes to the odds of winning. That’s why every decision you make is critical. There’s just no room for mistakes.

It’s about:

1. ➡appropriate risk-taking
   

2. ➡getting to an idea quickly
   

3. ➡inspiring creativity under wild pressure
   

4. ➡knowing when to break the consultants’ rules
   

5. ➡motivating teams to perform and perform again
   

6. ➡writing RFPs worth reading
   

7. ➡minimizing the agency’s weaknesses
   

8. ➡while maximizing the agency’s strengths
   

9. ➡peaking at the right time
   

10. ➡using technology the right ways
    

11. ➡reading the tea leaves
    

12. ➡pitch theater amplifying our pitch story, not the other way around
    

13. ➡navigating pitch consultants for that important vote
    

14. ➡crafting a well-told story in the final pitch
    

15. ➡trusting our guts for speedier insights
    

16. ➡selling the agency while staying true to the agency
    

I Come With A Secret Weapon.

What I can bring to an agency is pitch experience, but also an idea machine I founded, Ideasicle.

The two issues an agency faces in any pitch are tight resources and no time. That’s where Ideasicle can be a powerful weapon. If we need ideas to blow out your brand idea, and we need them in a day, we can turn to Ideasicle’s “Expert Sourcing” model for speedy genius to fold into your presentation. Ideasicle doesn’t want any credit for the ideas (we “white label”). No one needs to know.

Let’s Win Together.

I can work with you in a range of ways. From full-on running a pitch to simply being a fresh perspective at critical junctures. I can help you  only up front with the pitch strategy, or be there throughout. I can work with your teams in your offices, or just be a sounding board from afar. Or perhaps it’s not in the throws of a pitch at all, but getting the agency’s story right for any future pitch.

Give me a call or email and we’ll figure it out. 617-304-3268.

Minimum 2 days per engagement. Rate is $2500 per day plus expenses. Discounts available if we bundle in Ideasicle sessions. Exclusivity is guaranteed on a pitch by pitch basis.

Let’s do this.